Beyond the High: Why the "Entourage Effect" is the True Secret to the Ride In the early days of the industry, everyone was chasing one number: THC percentage. We were told that higher meant better, stronger, and more "premium." But as the culture has evolved, so has our understanding of what actually makes a high-quality cannabis experience. If you’ve ever had a high-THC product that felt "flat," or one with a lower percentage that felt absolutely perfect, you’ve experienc